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About the Course
The "The ME Brand" program at Amity Institute of Training & Development (AITD) empowers the organization by making the teams aware of personal and corporate branding. The participants will learn "why are brands created," the importance of "what is a brand image," and how to bring "I am my own brand" into the workplace. The culture that is developed in the organization is one in which the role of the employees is identified as a part of the company identity. This brings about higher productivity and engagement. The active productive workforce towards brand success is the result of the understanding of "what is a brand personality" and its importance within an organization.
Why Invest in this Course
Learn - Practice - Reflect - Share - Grow
Blended mode - online component & classroom practice
Certificate from the prestigious TISS university
Interaction with the course team through webinars
Online discussion forums
Access to the course via TISSx app on mobile
Develop authentic & contemporary pedagogy for rich learning
Blended mode - online component & classroom practice
Certificate from the prestigious TISS university
Interaction with the course team through webinars
Online discussion forums
Access to the course via TISSx app on mobile
Develop authentic & contemporary pedagogy for rich learning
Our Training Methodologies
Our experiential training methodology is based on systematic, theoretical analysis of the methods applied to the course content. Our methodologies include:
Course Objectives
At the The ME Brand at AITD, you will:
- Provide employees with the tools to understand and develop their personal brands, thus creating that sense of ownership and engagement in the workplace through "I am my own brand."
- Emphasize "I am the company brand." This can encourage collaboration and alignment between personal brands and corporate brands, resulting in better teamwork and productivity.
- The employees turn into brand promoters for the company brand, and a comprehensive brand identity goes inwards and out of the organization by "why are brands created.
- Enable participants to define "what is a brand image" and express their value proposition individually within the workplace.
- Train employees as to "what is a brand personality," allowing them to be themselves but in a way that supports corporate values.
Course Details
"The ME Brand" is one of the bespoken courses at AITD that equip an individual with the possibility of creating and learning about their personal brand.
They will understand key concepts like "what is a brand image," "what is a brand personality," and the relevance of branding in the business environment. The concept of this course is that "I am a brand" and instructs the attendee on how to harness those unique features and become a valuable resource to the organization. It engages participants in such topics as "why are brands created" and "I am the company brand," thus helping to make the team successful through improvement in leadership and accountability.
What You'll Learn?
- Understand the concept of personal branding and its relevance in the corporate environment addressing "why are brands created".
- Undersatand how a personal brand can be powerfully created and positioned: "I am my own brand," and this will follow organizational values.
- Identify how to communicate with your brand positively at work, focusing on "I am the company brand."
- How to define "what is a brand image" and use it for more professionalism in projecting and portraying more professionalism.
Program Benefits
Participants will benefit from:
- A good personal brand supports people with teamwork since they find value in the differences of others and are aware of "I am a brand."
- Better Retention Rates Those organizations that will invest money into personal branding will surely have low rates of turnover because employees feel appreciated for being "I am the company brand."
- Learning "what is a brand image" would empower the subjects to move ahead confidently while filling leadership positions, thereby increasing their influence in the teams.
- Employees learn to view themselves as accountable team members but perceive "I am my own brand" which leads to collective success.
- Better Communication: The term "what is a brand personality" is understood by the employees better because they will be able to express their value propositions in better communication internally as well as externally.
AITD's "ME Brand" program helps elevate the leadership journey of participants in defining "I am my own brand" and understanding "why are brands created," thus equipping the participant with skills to lead effectively in today's corporate world. With the understanding of "what is a brand image" and "what is a brand personality," the attendee will learn how to position himself as an asset within the organization. Join us in learning how to become "I am the company brand" that increases influence and responsibility in team relationships. Join now and find out how personal branding can change leadership abilities.
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Frequently Asked Question
Get answers to commonly asked questions about Amity.
What is "The ME Brand" program offered by AITD?
"The ME Brand" program at AITD works on the development of people's personal brands to deliver enhanced individual and organizational results. It talks about the famous saying "I am my own brand" and establishes a link between personal brand building and corporate objectives.
What are the key benefits of enrolling in "The ME Brand" at AITD?
Participants will learn why brands are created, the concept of brand personality, and why branding is important, all of which helps increase employee morale and productivity.
What topics are covered in "The ME Brand" training?
Some of the leading topics include what is brand image, how to bring your personal and corporate brands into alignment and becoming a brand ambassador in your organization.
What keywords are focused on in the marketing of "The ME Brand"?
It centers on phrases like "me on brand," "brand as a product," and "I am the company brand," which translate to playbooks to online presence and attract potential participants to participate.
What practical applications can participants expect from the course?
At the conclusion of this course, participants will complete several exercises that apply the principle of branding to real life and emphasize that "I am the company brand," with measurable results.